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hi, i'm jordan
Jordan Michaels
founder · three palms ai
I build AI agents for organizations and train their teams how to build their own.
15+ years building and scaling startups. I'm not technical, but I've worked across every shape, size, and methodology of engineering team, customer support, call center, and SaaS product.
GoodRx
founding team · SVP operations · through IPO
Ringadoc
founder + CEO · acquired by practice fusion
the arc
agenda
- The good and bad of context
- The shift to external readable context (Obsidian)
- Live demo from one prompt
- How it helps me move faster
- A self-improving always on second brain
three palms / the growing problem
A one-person AI agency.
Many services.
No engineers.
You're probably still pasting the same context and solutions you figured out months ago into every new Claude session.
04 · the surface area
three palms / the surface area
Every project spans
5+ services.
Each one has its own concepts, constraints, and gotchas.
Claude starts every session as a stranger to all of it.
20+
services across the stack
~2 hrs
per day lost to context setup
Retell
Twilio
Vogent
Supabase
Vercel
Firebase
Railway
Modal
Resend
Instantly
Anthropic
Google Cloud
Google Sheets
Cal.com
Tavily
Apify
SendGrid
Slack
Formspree
Hunter
05 · the before
every session started like this
"Hey Claude, let me catch you up..."
Hey Claude, I'm doing a project for Venice Beach Vein Clinic, a vein clinic, similar to ~/Projects/medical-intake using Retell + Twilio + Firebase…
Oh wait, also, don't forget the pricing tiers we landed on last week.
And here's the call transcript from the discovery call, and the intake questions they want…
Actually, let me re-paste the Retell prompt I built for another clinic so you understand the pattern…
OK, now can you…
Every. Single. Session.
07 · the shift
what changed
I stopped catching Claude up.
I had Claude document our work.
Every decision, every client note, every business call. Claude writes it down. Next conversation remembers this when it needs to.
~/Documents/Obsidian Vault/
├── Projects/
├── Infrastructure/
├── Notes/
├── Transcripts/
├── Services/
└── CLAUDE.md
Claude writes the notes. Claude reads the notes.
I just prompt.
09 · live demo
From sales call + one prompt to custom proposal and demo.
Granola captured the discovery call. Transcript dropped into Obsidian. That's the only new input.
"deploy a proposal for venice beach vein clinic, build a demo agent, and give me the phone number."
Watch Claude create a live proposal and demo voice agent in less than 10 minutes. In the past this would take days.
10 · what claude does
tool calls, live
Claude reads 5 files you didn't paste.
11 · the leverage
new ask. same pipeline.
I move faster into unfamiliar work.
Wellness CEO asked where AI should live in her org. I'd never scoped that. So I dumped raw material into the vault and let the system do the synthesis.
step 01
Raw material in
A Jack Dorsey podcast on how Block structures intelligence. Competitor research. Prior proposals for pattern-matching.
step 02
Vault + Claude
Transcribed, cross-linked, pattern-matched. Applied Dorsey's five ownership models to her actual situation.
step 03
Deliverables in hours
Three-tier proposal. Working-session curriculum built around the models. CEO built her first agent inside the hour.
go.threepalms.ai/aurora-wellness
go.threepalms.ai/build
The vault turns "I've never done this" into "Here's how we'd accomplish this."
12 · what's next
the karpathy arc
A self-improving always available second brain…
Karpathy's LLM-Wiki pattern. ~70% of the way there. Here's what closes the loop.
raw/
Immutable source documents. Articles, PDFs, Granola calls, transcripts. The LLM reads, never modifies.
wiki/
LLM-generated, LLM-maintained markdown. Index.md. Log.md. Compounds with every ingest.
CLAUDE.md
The schema. Page types, naming, ingest workflow, lint passes. Co-evolves with the agent.
- Next: auto-ingest Granola calls → classify → distill
- Next: Web Clipper pipeline for articles and podcasts
- Next: lint passes. Catch drift, flag stale claims, fill knowledge gaps.
- Next: Telegram bot. Query and append the vault from my phone, anywhere.
13 · close
the real move
This isn't really about Obsidian.
Treat Claude's context as your scarcest resource, and build durable memory around it.
We're all builders now.
linkedin.com/in/jordanhmichaels
connect with me
jordan michaels
three palms ai
jordan@threepalms.ai
threepalms.ai
